about us
Established in 1972, the Public Relations Association of Trinidad and Tobago (PRATT) is a professional association, which represents PR and Communications practitioners in Trinidad and Tobago. Our vision at PRATT is to create a dynamic community of PR and Communications professionals who are passionate about elevating the public relations industry in Trinidad and Tobago. We believe in promoting excellence, fostering collaboration, and advocating for the value of our craft. With PRATT, we envision a future where our members are celebrated for their expertise and contributions to the wider business community.
At the Public Relations and Communications Association of Trinidad and Tobago we understand the power of effective communication and the vital role it plays in shaping perceptions, building relationships, and driving success. Our Executive is made up of a dedicated team of experts that are passionate about our craft and is here to guide our members through the dynamic world of PR and communications, sharing the knowledge and strategies to make an impact.
Why pratt
PR & Comms Experts
Our team comprises seasoned PR and Communications professionals with extensive industry knowledge and experience. We stay up-to-date with the latest trends, best practices, and emerging technologies to deliver information on innovative solutions, to keep our members informed.
Personalized Approach
We believe in building strong partnerships with our members. We take the time to understand your goals, target audience, and industry landscape to develop strategies and campaigns that truly resonate. Your success is our priority. We are here for our members.
Integrated Solutions
We understand that PR and Communications don’t exist in isolation. We believe in integrating services seamlessly with overall marketing and business objectives, ensuring a cohesive approach that maximises impact across all touchpoints.
WHAT WE OFFER
The Public Relations Association of Trinidad and Tobago is guided by a number of principles that centre the art of communication as a redefining tool in and around our community, to explore the industry’s vast potential. These include:
STRATEGIC PR PLANNING
We believe in the power of a well-crafted plan. Developing a comprehensive PR strategy that aligns with organizational or business goals and target audience is vital. From identifying key messages to crafting tailored campaigns, ensure your voice is heard in the right way, at the right time.
MEDIA RELATIONS
Building strong relationships with journalists and media outlets is crucial for effective PR. It is important to build an extensive network within the media landscape to secure media coverage that amplifies your brand’s visibility. From press releases to media pitches, we understand that navigating the ever-evolving media landscape takes finesse.
REPUTATION MANAGEMENT
Your reputation is your most valuable asset. Our reputation management network can help you proactively monitor, protect, and enhance your brand’s image. From crisis communication strategies to online reputation management, safeguard your brand’s integrity and ensure a positive public perception.
CONTENT CREATION
Compelling content is the backbone of successful communication. We happen to have a very skilled content creator on the executive that can guide in the realm of content strategy. This is important to develop engaging, informative, and persuasive content across various channels. From blog posts and articles to social media content and thought leadership pieces, tell your story effectively.
DIGITAL pr
In today’s digital age, online presence is key. Having digital PR expertise is a key component in leveraging digital platforms to maximise your reach and impact. From influencer partnerships to online brand activations, harness the power of digital media to connect with your target audience and generate meaningful engagement.
CRISIS COMMUNICATION
When a crisis strikes, a well-executed crisis communication plan is essential. Our crisis communication specialists are trained to handle high-pressure situations and guide you through every step of managing and mitigating reputational risks. We’ll ensure transparent and effective communication, preserving trust and minimising the impact of crises.
STAKEHOLDER ENGAGEMENT
This is a proactive approach to engaging, understanding and meeting the needs of individuals or entities, whether internal and external to the organization, who have the power to influence business outcomes.